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Videos Can Be Excellent when Marketing Your Organisation’s Services

April 1st, 2009

In the present day, as a lot of business & managers are looking towards internet video websites as a brilliant place to post content to grab the interest of their customers, it is imperative to appreciate the basic values of utilising internet video advertising websites.

Here are some basic bits & pieces you ought to understand before you begin to publish corporate videos on internet video websites. Click here to find more info regarding video production, distribution and marketing services offered by Vidify.

Constantly strive to use corporate videos that presents worthwhile info to your clients - Various business people wrongly assume you can merely put any sort of advertisement on a video website, but nothing could be any further from reality. Every video must give some value added material to the desired market, or start topic of talk.

Conduct some sort of market research on the video websites prior to you posting your very first video - It’s an outstanding suggestion to assign some substantial time typing your market’s essential keywords into Google, to learn what comparable corporate videos are currently on the market. Then make a note of the profile names of the most important companies in your niche. Maybe down the line you can make a joint venture or have some sort of collaboration with these users.

It is important to take into consideration that each & every video website has a community built into it - Therefore you are recommended to respect the other members & it is suggested that you add positive comments to your competitors’ videos. First & foremost you need to be a member of the community, providing feedback, ideas etc. And only then must you consider being a marketer and start to distribute your own 1 & goods.

Commit yourself to developing quite a few videos - You should have a clear strategy for developing & distributing several professional videos. Otherwise, your video company’s page on the video portals will seem to appear empty if it only has one video on view. With this in mind, assign extra time setting up the manufacturing of a number of short format corporate videos, rather than only one long video.

Internet video marketing is one of the best & fastest ways of marketing your company currently.

Online Article Submission Sites and the Niche Possibilities

July 9th, 2008

There are many Internet Sites where online article authors can post their writings. Many of these sites are nothing more than someone buying the scripts and database program and finding a place to host it and launching their website. In doing so they allow all comers to post articles in hopes that these articles will drive traffic to their websites.

It is fair game on the Internet to make websites, attract surfers and traffic to sell your wares or derive a trickle income from programs like Adsense. The real problems come when hundreds and thousands of folks put up similar websites and similar articles to attract similar surfers who are searching under similar keywords. This tends to junk up the Internet. Although the Internet has seen a trend of copycat sites of these sorts popping up all over, which really is not doing anyone any favors, every once in a while a niche type online submission article site comes along.

It is nice to see people who take it more seriously and specialize in a niche. What appears to be happening on the Internet with regards to online article submission sites is that EzineArticles.com is setting the bar a little higher than would-be get rich quickers are willing to go, yet in doing so every once in a while you get someone like Thom of http://www.marketingarticlelibrary.com/ who accepts the quality challenge and makes something worthy of mention. Not only does EzineArticles.com have 100,000 articles from 15,000 authors, but its founder Chris is setting a new standard which others must follow if they are to succeed. This is good news for authors, marketers, and the entire world of over a billion Internet surfers and growing. It’s all good. Think on this.

Lance Winslow - EzineArticles Expert Author

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

Screenwriter Help: Men in Black (1997) Deconstructed

June 13th, 2008

From our deconstruction of hundreds of Hollywood blockbusters….

The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the Hollywood movies we have deconstructed are based on this template.

Understanding this template is a priority for story or screenwriters.

The Hero’s Journey:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

and more…

Sample Movie Deconstructed: Men in Black (1997)

FADE IN: Alien dragonfly arrives.

Meeting the Mentor in his Ordinary World: Agent Kay identifies the only alien from the line of illegals.

Magical Gift: Neuralizer.

Call to Adventure: Kay’s partner retires.

Meeting the Hero and his capabilities: James Edwards/Agent J (Jay)/”Slick” is LA PD and chases down an alien.

Foreshadow of the Journey: you don’t understand, your world is going to end.

Meeting the Antagonist: the alien arrives and takes over the farmer’s body; needs sugar.

Meeting the Romantic Challenge: Dr. Laurel Weaver/Agent L (Elle) appears.

Pulled to the First Threshold by the Mentor: Kay talks to Jay; “..come on, lets take a ride…”

Developing the Mentor’s Ordinary World: Jack Jeebs.

Magic Gift: the alien guns.

Resisting the First Threshold: K uses the Neuralizer on J

Foreshadow of the First Threshold: the MIB card.

Developing the Antagonist: the alien kills the bugernator.

Entering the First Threshold: J enters the MIB building; a New, Unfamiliar World.

Threshold Guardian: having to pass the paper test; the shooting test;

Backstory of the Adventure [provided by the Mentor]: K tells J the background of the agency.

Refusal: “…why don’t you show me the door….”

Pushed Forward: to the Physical Separation: having a cup of coffee; meeting the aliens.

Pushing to the Physical Separation: why don’t you join the MIB?

Resisting the Physical Separation: no one will ever know you exist; is it worth it? Yes, if you’re strong enough.

Developing the Antagonist: the alien drives on in his truck.

Physical Separation: J agrees; in the lift.

World of the Transformation: Alien immigration.

Guided by the Mentor: K shows J around.

[Dramatic] the magic bouncing ball.

New Self: new clothes [the suit], removal of fingerprints etc.

Developing the Antagonist: the alien watches the old man.

Journey to Trial 1: Chief Zed sends them on a mission.

Developing Characters and Relationships: J impersonates Zed.

Magic Carpet: the car.

Symbol of Transformation; Interdiction: never touch the red button.

Developing the Antagonist: the alien watches the old man; kills the waiter and the two aliens sitting at the table.

Trial 1: the pregnant alien.

Pushed to Trial 2: Alien stole my husband’s skin.

Journey to Trial 2: K and J visit the farmer’s wife.

Trial 2:

Developing Characters and Relationships: you kicked him out; get a facial; hire a decorator to come in here quick…

K discovers that a bug has arrived.

Developing the Goddess: Weaver gives the dead aliens an autopsy.

Trial 3:

J helps with the Alien autopsy.

Developing the Romantic Challenge: you have sweet eyes; have we met before….

Meeting the Oracle and learning of the Sword: the alien in the face of the old man; Orion’s belt.

Developing Characters and Relationships: make it a happy memory.

Developing the Antagonist: the bug can’t find the Galaxy.

Developing Characters and Relationships: J with Zed.

Mentor’s Inner Challenge: K looking at pictures of his wife.

Developing Characters and Relationships: J sees K looking at his wife.

Foreshadow of Time Pressure: they see the battle cruiser near the earth.

Pushed to the Sword:

Magic Gift: J gets a gun.

Antagonist learns of the Sword: the bug breaks into the shop and sees Orion’s belt.

Threshold Guardian to the Sword: J attacks the bug in the van; everyone in the street has to be Neuralized.

Time Pressure: the aliens are holding Earth responsible.

Seizing the Sword: the dog tells of Orion’s Belt; J realizes the Galaxy is on the cat’s collar.

Romantic Challenge: Weaver finds the Galaxy on the cat’s collar.

Developing the Antagonist: the bug spray sequence.

Near Death Experience: J and K confront the bug in the morgue; the alien threatens and kidnaps Weaver.

Resisting the Final Conflict: “..no way..”

Time Pressure: a standard galactic week; one hour.

Reward: J sees the old space ships; “…to those still work…”

Transformation Complete: push the little Red Button.

Magic Flight: in the batmobile in the tunnel.

Refusal: Weaver is “staying here!”

Magic Gifts: K gets a bigger gun.

Time Pressure: destruction of Earth imminent.

J and K shoot the alien in the space ship.

The space ship crashes.

Atonement with the Father: The bug reveals itself.

Apotheosis: Eat me.

J battles the bug.

The bug tries to escape.

Rescue from Without: J steps on the cockroaches.

Crossing the Return Threshold: the bug climbs down to attack J.

Master of the Two Worlds: Kay kills the bug from inside.

Challenges conquered: we have the galaxy.

Catharsis 2: Weaver shoots the bug again; interesting job you guys have.

Mentor’s Inner Challenge: Kay wants to quit.

Freedom to live:

Kay awakens from 35 year coma.

J gets a new partner: Weaver.

Learn more…

The Complete 188 stage Hero’s Journey and other story structure templates can be found at http://www.clickok.co.uk/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop

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You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at http://www.clickok.co.uk/

Idea-Mining for Writers, 102

May 10th, 2008

As many authors are fond of stating, “Ideas are all around!” when asked to be more specific. Well, in a way, that’s true. Ideas ARE all around. You just have to know how and where to look for them. If anything, you will have to read like a writer.

Reading like a writer means focusing on items that catch your attention, make you wonder, or make you angry or happy. So after you’ve read the paper or a magazine, don’t throw it out or put it aside yet. If that paper or magazine belongs to you, go back and mark or clip stuff that caught your attention and held it. Perhaps you read the entire article or skimmed it for information that mattered to you.

Chances are that you may have come across a sentence or paragraph that stated an idea much too briefly in passing. But there was something about it that engaged your curiosity and for a few seconds, raised questions. Perhaps you felt that it was too bad that the author did not explain his or her idea just a little further. Pay attention because this may be just the idea that you can develop into an article, story or book with more research.

At this point, consider clipping or highlighting that idea trigger and save it. You can do this by pasting or taping it on a blank notebook page and writing your questions and ideas below it.

Books, journals, pamphlets, fact sheets and even references are full of interesting stuff that can spark ideas. Of course, you will not be able to clip or highlight all of them, but no matter. Jot the idea trigger down, along with the name of the source and page numbers, if possible. If you need to refer to that source again, you will be able to locate it by looking at your notes.

And while you are at it, remember to take a look at your own published and unpublished articles and book manuscripts. As you reread, focus on seemingly little things that could have been expanded a bit more. For example, maybe you can grow that unpublished article into a book!

Another good source is that magazine or book subject that you’ve only been mildly interested in, but didn’t look at again. Even if you’re not “into” subjects such as RVs, astrology or mechanics or skiing, you might find it useful to at least skim magazines on those topics. How can one of those given topics be connected or related to your favorite activity or interest? And who else might be interested in it, or at least have problems understanding it or its implications? And be sure to peruse magazines such as Mother Jones, Utne, Harper’s, and Atlantic Monthly. You’ll notice stuff that may or should concern people, but isn’t getting a lot of attention — yet.

By the time you’re finished, you will have accumulated a number of ideas to write about. I can almost guarantee it! Happy hunting, reading and writing!

Dorothy Zjawin, a published writer, has included more ideas in her website, http://www.profitable-pen.com

Write Again! - The Art Of The Written Letter

April 2nd, 2008

Remember the days when we wrote with pen and paper? We took time and thought into each note written. There wasn’t email, text messaging, cell phones, or instant messaging. Don’t get me wrong these advances are great and useful. I have even succumbed to their wiles.

I just remember as a little girl waiting for the postal carrier. I wasn’t expecting anything in particular but each day I anticipated his arrivalhoping that I’d receive a letter-note-giftsomething. It really didn’t matter what it was I just enjoyed receiving.

Sometimes I would write my grandmother who lived nearly 2,000 miles away. Oh how I would love receiving letters from herdetailing her duties and adventures on the farm. I still have some of those letters in my memory box. These are all I have of her memory now but they are a priceless treasure I can open anytime I need to get that “love rush” from my grandmother.

Another memory that comes to mind is that of a Sunday School teacher. I don’t even remember her name, but I do remember the feeling of joy I got every time I received one of her postcards. Even though she lived only 2 blocks away, she thought enough of me each week, to hand write a small note on a postcard to say Hi, or to remind me of some Bible Lesson.

The written letter is how I came to know my husband. During my college days I moved near my grandmother, 2,000 miles away from my “friend”. He wrote me and I wrote him back. I’m not exactly sure when it happened but love struck the two of us. After one year of letters back and forth, we were married. I am proud to say that we have been married now for 11 years.

I know there isn’t anything magical about a pen and paperit’s the people behind the pen and paper that made my memories so sweet. In my own simple way I guess I am trying to provoke people to “live” again. Step outside, say hi to your neighbor. Pick up a packet of note cards and send them to friends, family, and even co-workers. They will appreciate it.

To my grandmotherthe letter writing queenand to my childhood Sunday School teacher where ever you areThank You for taking the time to touch a little girls life.

I beseech you nowsend someone a note today–Not an electronic lifeless piece of mail but a living letter or note. It could be as simple as a postcard or as detailed as a letter, whatever it is, put your heart into it and you’ll be sure to bless a soul for a lifetime.

©2005

Sara Duggan and her family live in California. She likes to crochet and write in her spare time. For more articles and fun activities visit http://www.mommie-care.com